Facts & Figures of the industry——ICEF INSIGHTS2025 报告解读
国际教育的全球格局在不断发展变化，最新数据显示了影响学生流动性、机构战略和该行业整体动态的关键趋势。这份统计数据汇编概述了国际教育的现状，重点突出了内容营销效果、人工智能的作用、学生优先事项、目的地偏好以及国际学生对经济的影响等关键领域。
Top 5
The 5 best-performing types of content marketing are video, short-form articles, success stories, long form blog posts, and case studies (Source: Forbes Advisor).
#1
Surveyed marketers said that social media is the most common content area in which they use Al tools, followed by emails and blog posts (Source: HubSpot).
95%
Marketers using Al tools were 95% more likely than those who weren't using Al to say their marketing strategy was very effective in 2023 (Source: Hubspot).
More than half
Employment outcomes (52%) and internships (54%) are the top priorities for international students researching schools and programmes (Source: Keystone Education Group).
1 in 6
About 1 in 6 students surveyed in March 2024 said they had changed their destination preference in the past 12 months (Source: AEcc Study Abroad Consultants).
Three-quarters
Study abroad decisions are increasingly focused on cost, according to 75% of agents (Source: INTO Global Agent Survey 2024).
24%
The US - chosen by a quarter of surveyed international students - emerged as the preferred study abroad destination in March 2024 following immigration policy announcements in Australia, Canada, and the UK (Source: IDP Emerging Futures).
6 in 10
In June 2024, more than 60% of prospective international students said that if Australia's visa application fee were to rise (which it then did), they "might" or "would" change their choice of destination(Source: IDP).
400,000
Japan aims to attract 400,000 students by 2033, and other Asian destinations such as Taiwan, China (320,000 by 2030) and South Korea (300,000 by 2027) are also setting ambitious targets (Source: Government statements).
250%+
The rate of increase of prospective international students applying to 4 or more programmes in 2024 versus 2023 was over 250% (Source: Keystone Education Group).
63%
Almost two-thirds of the world's population now consider climate change impacts when deciding where to live and work, and what to buy (UN Peoples' Climate Vote 2024).
2 years
In January 2024, the Canadian government capped new international study permits for at least 2 years, projecting a 35% decrease in issued permits in 2024 that is tracking to be much steeper (Source: IRCC).
£60+ billion
From 2019/20 to 2023/24, the UK's Graduate Route programme led to 32,000 additional international first-year enrolments and contributed £62.6 billion (net) to the national economy (Source: Universities UK/London Economics).
+8.5%
Ireland's English-language sector had record-high enrolments in 2023 (8.5% higher than before the pandemic), as did Australia's English-language training providers (Source: Marketing English in Ireland and Australian government data).
2 of 5
QS considers a Canadian universities, University of Toronto (#1) and University of British Columbia (#4), to be among the world's top 5 most sustainable universities, along with University of California, Berkely (#2), The University of Manchester, UK (#3), and The University of Auckland, NZ (#5) (Source: QS).